In-house SDR or setter
40–60 dials a day · 9-to-5 only
$4,000+/mo
Plus commission, payroll tax and software
$48,000+ a year per rep
- 5 to 10 minute delay on new leads
- Stops following up after two voicemails
- Dials from one number flagged “Spam Likely”
- Old leads never get called again
- Inconsistent qualification and CRM notes
- 3 months to hire, train and ramp
Works 40 hours a week, with 50% annual turnover.
